True enough that Jackson's MO has always been brilliant success with his running backs, ground and air, but the tight ends have always been an effective piece of that puzzle. He's only ever had talent with Eifert, but his usage of that talent has facilitated an excellent high-percentage outlet for his quarterbacks that makes it all the more difficult to halt the production he's had in the backfield.
As OC of Washington in 2003, they had utterly nothing, but their offense was supplemented with an excellent running game and backfield receiving. They had Trung Candidate, Rock Cartwright, Ladell Betts and Chad Morton all carry the rock, combining for 374 carries for 1,482 yards and 7 touchdowns with an additional 58 receptions for 601 yards and 2 touchdowns. That's over 2,000 total yards out of the backfield. They didn't have a tight end worth mention to even use.
As OC of Atlanta in 2007, he turned in a half decent season with an over-the-hill Alge Crumpler, who had more production that season than he did the following three. He had 42 receptions for 444 yards and 5 touchdowns. The backfield was still influential, however. Warrick Dunn and Jerious Norwood combined for 330 rushes for 1,333 yards and 5 touchdowns, with an additional 65 receptions for 515 yards. So. again, terrible situation (Joey Harrington was their starting QB) but he did great stuff with an over-the-hill Warrick Dunn (His 2nd last year before he retired) and Jerious Norwood.
As OC of Oakland in 2010, he finally got someone he could use at TE. Zach Miller led the team in touchdowns, yards and receptions going 60 catches for 685 yards and 5 touchdowns. This offense, again, was well supplemented by backfield passing and running, as McFadden, Bush and Marcel Reese all dominated with a combined 90 receptions for 1,034 yards and 6 touchdowns in the air and 411 carries, 1,934 rushes and 16 touchdowns.
In 2011 as the head coach of Oakland, the backfield trio got back to work even though they lost Zach Miller. 386 rushing attempts for 1,703 yards and 11 touchdowns. In the air they had 83 receptions for 873 yards and 4 touchdowns. That's back-to-back seasons in which his backfield added over 2,500 total yards and 15 total touchdowns. To replace Miller, they had Kevin Boss, who sucked but still produced 28 receptions for 368 yards and 3 touchdowns - which earned him a nice contract with New York the following season where he had a few successful years.
The big kicker for Jackson came with Cinci, though.
In 2014 he had Hill and Bernard combine for 1,800 yards rushing and 14 rushing touchdowns with a further 550 yards and 7 touchdowns receiving. He also had Jermain Gresham second on the team in receptions, third in yards and tied second in touchdowns, with 62 receptions for 460 yards and 5 touchdowns.
Same thing happened again in 2015, Gio and Hill racked up their casual 1,500 yards rushing and 13 touchdowns with another 550 yards and 1 touchdown through the air. So that's every year he's got over a combined 2,500 total yards out of his running backs. This time, he had Eifert. No more washed up Crumpler or raw-as-shit Kevin Boss. Eifert went 52 receptions for 615 yards and 13 touchdowns.
Those are some crazy effective seasons, particularly considering the 1,000 yard receivers he's had to go along with it. But he's always used his tight ends, when possible, to be highly effective. What the numbers don't highlight his how consistently they're in formation as blockers. We lacked that last year - Barnidge, bless his hear, cannot block for shit and we lost Telfer, our best blocking TE, pretty early on.
When I look back at Crumpler, Gresham, Eifert and Barnidge, I feel pretty comfortable in saying none of them are as naturally talented as David Njoku. Eifert is a freak, but he's only played like it with Hue Jackson.
While the 2016 Browns were not where we wanted to be, mostly because of OL injury and losing, Crow and Duke did the same thing. They combined for 1,300 yards and 8 touchdowns while adding 840 yards in the air. Another season in which his backfield comfortably produced over 2,000 yards. Barnidge backed that up with 55 receptions for 612 yards and 2 touchdowns. That's still a very good season, even if he is long past his prime (Suppose his prime did come past his prime, though.) And the Browns again had a 1,000 yard receiver.
When you consider the lack of talent Jackson has worked with, with the exception of Cinci when their offense was easily amongst the best in the league, the results are pretty incredible.
Considering he's done that previously, I can't wait to see what he does with an ultra-talented tight end, the best line he's ever had, and a bunch of players who are now familiar with his offense. There was a rumour going around that Cinci would never deal McCarron to Jackson because they're scared of what he could do if he ever got a team and a quarterback. QB is an issue, but he's possibly got one of the best teams he's ever had. If he can get 600 yards out of Miller, Gresham, Eifert and Barnidge, I cannot wait to see what he'll do with Njoku and a developed Devalve.